TEAM APPEAL LAUNCH INVITATION
A5 digital print on 300gsm premium card stock
The Queensland Olympic Council (QOC) raises funds by holding a number of key events including luncheons and dinners involving high profile athletes and personalities.
The Team Appeal Launch is the official start of the QOC's funding drive to send the Australian Olympic Team to the 2016 Olympic Games in Rio.
The concept for the front of the Team Appeal Launch invitation was to capture the recipients attention with a bold and emotive image of a prominent Australian Olympic athlete. Sally Pearson was selected in full flight leaping over a hurdle and appearing to jump out of the page -providing more "Pop" for the invitation.
It was important to feature the Australian sporting colours of green and gold in a horizontal banner to focus the recipient's attention on the invitation subject, and trigger the recipients nationalistic sporting pride. In addition, the background colours were aligned with the blended colours of the QOC Rio 2016 brand.
The information side repeats the green and gold banner theme with the invitation subject information. This side also features the QOC Rio 2016 brand feathers as a graphic element to create interest. The Rio 2016 branding elements will be used as a consistent theme for future marketing collateral leading up to the 2016 Olympic Games.