"Disruptive by Design is about having the guts to start from scratch, charge through challenges and smash your own, new, pathways. It’s finding adventure in the journey and the obsessive desire to constantly refresh, innovate, and blow minds. Above all it’s a mindset that seeks to collapse the conventional, dismantle the accepted, shatter expectations and embrace the unknown. And it’s been ingrained in Oakley since day one.
To be a game changer, is to be Disruptive by Design."
“Disruptive by Design is laying the foundation for the future,” said Colin Baden, Oakley CEO. “Our total number of design and utility patents issued and applications pending is close to 1000, and 200 of those were amassed over the last two years. We now have our sights set on three key innovation pillars: Enhanced Vision, Digital Eyewear and Customization. This is the beginning of a new era of brave design and disruptive technologies from Oakley.”