SOCIAL RIDING GROUP IDENTITY
The concept of the CYC’d social riding group is casual and
fun. The idea is to attract the recreational cyclist to the
club who may not be interested in serious cycling or
The identity of this group needs to reflect this casual
nature and connotations of enjoying life, sharing with
friends and the romanticism of the cycling coffee culture.
One idea for the name of the social riding group was to
utilize the “d” in CYC’d as the start of the new name. The
word “delicious” was chosen for this concept.
The CYC’d Cycling Club is associated with the CYC’d for
bikes cycling shop, and is the umbrella brand for a number
of club divisions and activities. As such, it’s important that
this parent brand is retained for the social riding group